The Conscious Attention
Economy (CAE) Initiative
Imagine a world where technological advancement, media, and advertising are harmoniously aligned with the well-being of all life and in support of a regenerative economy.
Our Focus And Goals
Our goal is to support the development of an ethical and value-based economic system that puts individual well-being, personal sovereignty and a verdant natural world at the center of human attention in order to achieve the United Nations SDGs in our evolving mixed-reality societies. To enable all stakeholders, those who create, collaborate, contribute, design, teach and engage in attention-based systems, to work, live and thrive in a world that is supported by an ecosystem based on these shared values.

The Universal
Conscious Attention Economy Principles
The Conscious Attention Economy Principles provide a foundation for an adaptive, regenerative ecosystem that generates value for individuals, society and the natural world with each unique online experience.
Decision-making that affects attention should use these principles as a source for guidance. Human and natural well-being should be the paramount concern in the implementation of attention-based systems. We can all contribute to greater well-being through conscious awareness of how we use our own attention.
A Cooperative and Regenerative Ecosystem
The principles we propose are based on biomimicry, the generative pattern of nature and the natural inter-relatedness of people, organizations, systems, and things. Ultimately, these principles will help stakeholders cooperate and collaborate for the good of all, creating a continuous regenerative spiral.

Our Roadmap
We strive to create a Conscious Attention Economy – an ecosystem of reciprocity where human well-being, mutual benefit, and environmental stewardship are the cornerstones of innovation and economic prosperity
Key Focus Areas
-
Support a sustainable & regenerative advertising economic model
-
Enhance global policies around ethical attention management
-
Uplift planetary-centric UX & product design practices
-
Combat misinformation, disinformation, and societal polarization
-
Develop and promote ethical artificial intelligence practices
-
Develop CAE-aligned curricula for students & professionals
-
Bring together diverse stakeholders to elevate attention-based systems
-
Achieve the UN SDGs in digital, physical, and mixed reality ecosystems
-
Champion data sovereignty and data privacy practices

